Understanding Our Customer

A huge factor in the success of our product is targeting the right customers. I did some research and found statistics of premature births around the world and around the UK, understanding the causes of premature births, the ages of women most likely to give birth and also the number of premature births yearly. This also helped to determine our market size.

Below are some screenshots of the websites that we found that were the most useful for the information required:

 

 

 

Office for National Statistics

 

Tommy's