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Premature Babies Infographic - Timescales

Premature Babies Infographic - Timescales

Prem Baby Infographics

Prem Baby Infographics

Premature Baby Lung Risks

Asda Launch New Premature Baby Range

Asda Launch New Premature Baby Range

• Asdas new premature baby range is in association with Tommys
• Branded as 'Baby Love'
• 10% of sales Will be donated to the Tommys premature baby charity
• Their Promotional Features are - Non Irritatable Seams, Macheine washable 95C, 100% super soft cotton, Designed with help from neonatal units and Hospital Wards

Price Range -

• Sleepsuits (3pack) £7.00
• Baby Jackets £3.00
• Bodysuits (3pack) £5.00

http://direct.asda.com/Premature-Baby/premature_baby,default,pg.html?cm_sp=grgcatbanner-_-prematurebaby-_-link1contentasset4032014

Building the Team

As our team has come together from different courses and we have not had the opportunity before to bond, a huge part of our initial meetings was the build our teamwork and establish the tone of how our team will work. We found the following 9 simple teamwork steps which we kept in mind throuhgout the whole of this process in order to be a success team that worked well together:

1. Make sure that the team goals are totally clear and completely understood and accepted by each team member.
2. Make sure there is complete clarity in who is responsible for what. Do your best to avoid overlaps of authority. For example, if there is a risk that two team members will be competing for control in certain area, try to divide that area into two distinct parts and give each more complete control in one of those parts, according to those individual's strengths and personal inclinations.
3. For issues that rely on the team consensus and commitment, involve more the whole team in the decision making process. For example, use group sessions with collective discussions of possible decision options or solution ideas. What you want to achieve here is that each team member feels his or her ownership in the final decision, solution, or idea. The more he or she feels this way, the more likely he or she is to agree with and commit to the decided line of action.
4. Make sure there are no blocked lines of communications and you and your people stay fully informed.
5. Build trust with your team members by spending one-on- one time in an atmosphere of openness and honesty. Be loyal to your employees, if you expect the same.
6. Allow your office team members build trust and openness between each other in team building activities and events. Give them some opportunities of extra social time with each other in an atmosphere that encourages open communication. For example, in a group lunch on Friday.
7. Be careful with interpersonal issues. Recognize them early and deal with them till full resolution.
8. Never miss opportunities to empower your employees. Say thank you or show appreciation of an individual team player's work.
9. Do not limit yourself to negative feedback. Be fare. Whenever there is an opportunity, give positive feedback as well.

Source

Reducing the Risk of Infection at Home

Reducing The Risk of Infection

As we have been considering how we can accomodate parents and their premature babies when they bring them home from hospital. I found this information on the Tommys website to help inform new parents of the poissable risks they may face and how things that we may not consider a risk can be to premature babies.

These are some tips on how to avoid premature babies getting infections :-

Wash your hands with soap and water after changing nappies, preparing food or going to the toilet. You should also wash your hands often if you have a cold.

Ask visitors to wash their hands when they enter your home.

Try to restrict the number of other people who hold your baby in the early months, as far as possible.

In the early weeks, keep your baby away from overcrowded areas, such as shops and restaurants.

Try to visit public spaces such as GP surgeries or baby clinics at quiet times when your baby will come into contact with fewer people.

Try to avoid situations with lots of young children, such as playgroups or schools.

If you have pets, try to keep them away from your baby during the first few weeks.

At times you will have to balance practicality with the ideal situation. These tips sound straightforward, but everyone's situation is different. For example, if you have older children, it is harder to avoid playgroups or schools. If you have lots of pets, it may be difficult to prevent them from having any contact at all with your baby. Talk to the healthcare team about how far you need to go to protect your baby from infection.
As your baby gets stronger, you will need to worry about infection less.

http://www.tommys.org/page.aspx?pid=1027

Understanding the Scale of Premature Births

This infographic was extremely useful in helping us understand the scale of the premature birth issue and showed us how important our product will be in helping all the parents around the world.

 

 

Job Roles

Lauren Dinsdale

o   Managing Director

o   Finance Partner

o   Sales & Marketing Partner

 

Naomi Scrafton

o   IT manager

o   Finance Partner

o   Design Assistant

Leila Qureshi

o   Human Resource Manager

o   Sales & Marketing Partner

Natalie Walton

o   Head of Design

o   Head of Technology

Lauren Burrows

o   Sourcing Manager

o   Logistics Manager

Pam Chappell

o   Operation Manager

o   Design Assistant

Understanding Our Customer

A huge factor in the success of our product is targeting the right customers. I did some research and found statistics of premature births around the world and around the UK, understanding the causes of premature births, the ages of women most likely to give birth and also the number of premature births yearly. This also helped to determine our market size.

Below are some screenshots of the websites that we found that were the most useful for the information required:

 

 

 

Office for National Statistics

 

Tommy's

3-D heart mapping at King’s College London

What is not known is the impact that premature birth has on heart development in the weeks and months after birth and how this may affect the heart’s short and long-term function and the normal development of the brain.

 

Currently the most common way to assess the anatomy and function of a premature baby’s heart is through an echocardiography (a form of ultrasound scan). However neonatal echocardiography is limited in the amount of structural detail that it can provide and the reliability of its measures of heart function. Performing MRI scans of premature hearts gives a far higher level of detail and allows for techniques that can directly compare the structure and function of different babies’ hearts in a far more robust way.

 

To create the premature heart MRI ‘atlas’ (model of heart development with time) 50 premature babies from 23-36 weeks will be scanned – each premature baby will have two scans, the first scan within the first week of birth and the second when they were due to be born. Twenty full-term, healthy babies will also be scanned as a comparison. The data from the MRI scans will be post-processed by a method called ‘computational atlasing’ to create accurate models of the preterm heart which both visually show and quantify growth and function. This ‘computational atlasing’ technology – a new method for looking at the premature heart – will allow the comparison of premature hearts to gather information about what is ‘normal’ and what factors (e.g. sex, infection, medications) have the greatest effects on normal and abnormal heart development and function. The information gathered constructing the atlas will allow us to identify new strategies of how best to support the premature heart after birth. How the development of the heart affects the development of the brain (and likelihood of neurodisability) will also be explored.”

 

http://www.sparks.org.uk/research/